Tough times in PR: Write My Site blogs on
According to an article in the Evening Standard yesterday, the economic downturn is now affecting the PR industry. Medium sized firms in particular are finding it tough, and as a result, some companies are enlarging and extending their reach, while others are concentrating on niche …
The future of the digital agency: strategic partnerships
Ten years ago, digital agencies barely existed. Now the hipper parts of cities across the country are full of them. The amazing growth of the internet has created an ever-growing demand for digital marketing, which needs specialists who understand it and can help businesses to …
Is your web copy optimised for search?
We thought we’d go back to basics in today’s blog and get you to have a think about how well your web copy is optimised for search. After all, if you don’t get the fundamental principles in place, then it’s very difficult to implement a …
Key metrics for web copy
Recently on this blog, we discussed the importance of keyword density when writing web copy. The percentage of times a keyword appears is a key metric used by Google when sorting page rankings. …
Attention-grabbing web copy
With so many web pages and only so many hours in the day; potential customers will spend only seconds looking at your site before moving on – so how can you make those seconds count? …
Finding the key to keywords
Including keywords in your web copy can be a delicate balancing act: too few and you’re invisible to search engines, too many and you get thrown straight in the spam bin. Add to this the fact that with any given website there are hundreds of …
SEO copywriting tips
If you’re looking to get your site picked up by the major search engines, then your copy needs to help attract their attention. The process of creating your content with the search engines in mind is called SEO copywriting. …
Web content and images
For optimum website content, you need to achieve a very fine balance between copy and images. This is especially important as web content must be as concise as possible and the temptation to replace words with images can be remarkably strong. …
Battle of the search engines
“Googling” may have become a verb in its own right, but that isn’t stopping other search engines from trying to steal the Internet giant’s crown. Yahoo and Microsoft, which handle 20.4% and 8.2% of all Internet search queries respectively, are both on the cusp of …
